Household expenditure: what’s the size of the prize?
February 27, 2019
When it comes to store location planning and sales estimation, it’s no secret that every area is different. A close look at household spending behaviours tells you why; income levels, household size, mortgage or rental payments, age and ethnic profile are all variables which impact on the spending capabilities of any area.
In a move set to empower retailers across Australia to better understand the spending abilities and preferences of their customers, a unique dataset combining these factors is now available through GapMaps! Here’s more on our integration of household expenditure dataset, MarketInfo.